Jennifer Lopezis dancing like no one’s watching for Coach’s Wear Your Shine campaign.
In a PEOPLE-exclusive behind-the-scenes video from the campaign, the star releases her inhibitions in a sparkly black dress, embodying Coach’s mission of authentic expression. As Lopez dances on a rooftop, she holds a metallic Coach handbag up to the sky.
In the original campaign video, Lopez narrates the scene: “Don’t do this, don’t do that. Be fun, be sophisticated. Dance, don’t dance.” The star breaks away from the doubt and starts dancing.
The behind-the-scenes video shows Lopez’s full choreography, as she flips her hair, shakes her hips and lets loose.
Exclusive photos also show Lopez posing for the campaign’s images. In one photo, Lopez upgrades a casual denim skirt with the metallic handbag.
Jennifer Lopez for Coach.Frank Terry
Frank Terry
The Wear Your Shine campaign was launched Sept. 12, and featured Dove Cameron, Lil Buck, Youngji Lee and Yanfei Song.
The campaign aims to encourage self-expression and personal empowerment through fashion. Lopez was the perfect star for the message, thanks to “her status as an icon who has inspired others to live more fully.”
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In a statement, Coach CMO Sandeep Seth said the brand hopes to reach a Gen-Z audience with the campaign.
“The campaign’s message was based on an insight we observed about our Generation Z consumers—that, often, it’s an inner voice that keeps them from expressing themselves fully,” he said in a statement. “‘Wear Your Shine’ is the next chapter of our mission to inspire our customers to find the courage to express themselves.”
source: people.com
