Golden Syrup.Photo: profeta / Getty Images
After more than 140 years,Lyle’s Golden Syrupis changing its logo.
Lyle was a religious man, according to Lyle’s Golden Syrup’s website, and the image is derived from the Old Testament story of Samson and the lion. In the Bible, Samson kills a lion and when he sees the carcass later, it is full of bees who have made honey in the carcass. Part of the verse, “out of the strong came forth sweetness,” is included on the 1883 logo.
Lyle’s new logo (right).Tate and Lyle
Tate and Lyle
The tin received the Guinness World Record for oldest, unchanged brand packaging back in 2007. The design remained the same — until now.
The new packaging design takes a simpler approach than the century-old logo. The new illustration features a golden lion’s head.
Lyle’s Golden Syrup’s new logo.Tate and Lyle
The update packaging will roll out this month and continue throughout the year across its full-sized bottles, breakfast bottles, dessert toppings and golden syrup portions, according toBBC. The original lion logo will remain on the tin containers.
Last summer,Jell-O underwent a similar packaging revitalization. In June, the snack brand revealed a new logo design meant to “honor the brand’s legacy” (the Kraft Heinz desserts have been around since 1845!) but bring in a “modern aesthetic,” according to a press release.
The “loud, proud and simple” branding now showcases a more vibrantly colored box and cartoonish designs representing each flavor. For example, the new lemon-lime Jell-O box shows the citruses made out of the gelatinous snack whereas the older version shows more realistic images of lemons and limes.
source: people.com
