Since the rollout of Tumblr ’s " safe mode " , engagement on the land site has tanked . Page vista fall by almost 30 percent in the first three month alone .

Allowing users to upload sexually expressed content involving minors to your societal media platform is not a practiced tone . So in answer to Apple ’s determination to remove Tumblr ’s iOS app from its app entrepot on child pornography grounds , company EXEC introduce an all - out ban on pornography and sexually denotative mental object , startle December 17 , 2018 .

What , perhaps , Tumblr ’s EXEC were n’t bear was the dramatic drop in exploiter engagement that followed . Indeed , grant toSimilarWeb , dealings has fall from   521 million visits in December to   369,500,000 in February 2019 . That is 29 pct fewer varlet views .

This startling drop may have been less surprising had they re - reada sealed report , which found that as many as22 percentof Tumblr ’s user pedestal are " adult subject consumers " . Aside from   proffer a podium for your pre - teen poetry , fan - fic , andpictures of dog balancing food on their promontory , many are attracted to Tumblr for what they comprehend as asafe space for   explore their sexual identity .

Needless to say , the ban has been deeply unpopular . Not only does it cover illegal content , it extends to any simulacrum , GIF , or video recording deemed NSFW . While there are caveats that give up user to upload titillating text and nakedness happen in fine art , NSFW here include media that display " real - life human crotch " , " sex activity acts " , or " female - presenting tit " . It seems male person - presenting nipples are just okay .

Many commentators criticized the party ’s conclusion to reenact an all - out banning at the time of the announcement , place out that the political platform previously provided a space for many in theLGBT+ communityto express themselves ( sexually and non - sexually ) . Not to mentionwomenwho may feel   exclude from the typically male - centric pornography you find on numberless other platforms .

AsGlamourreported , " Because more women use Tumblr than men–54 to 46 pct – it ’s a given that much of the subject is created by women for women , endowing it with an inexplicit sense of power and safety that often feels escape from more traditional porn sites . "

What Tumblr execs now make up one’s mind to do about these figures remains to be ascertain .