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Speaking to PEOPLE, the actress, author, mom and entrepreneur opens up about the road to her “exciting” new project.
“When people have great ideas, you want that to be rewarded and so often it’s just not,” Union, 50, tells PEOPLE. “We want to learn exactly how best to be as impactful not only to the business but the community,” she adds on the initiative, which will kick off on International Women’s Day, March 8, and run until April 19.
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Union, who understands what it takes to launch (and relaunch) a brand, wants to connect with the recipients on a deeper level. “I think people respond to truthful narratives,” she says.
And, as a Black woman, she’s not willing to watch those in her community “struggle.”
Union has been in the beauty business since 2017, but tapping into her boss modedoesn’t involve much glam. “I’m less worried about how I’m presenting to the world and more [on] trying to make sure my brain is focused,” she shares. Pilates, working out and adjusting her diet to what works for her body help her get there.
“But if I’ve got to get ready to be on camera, I’m going to make sure that my hair is healthy and I’m doing my deep conditioning using myFlawless 5 Butter Masque,” she says.
In a way, the actress' latest business venture is a reflection of the guidance she’s received over the years from a group of women she calls “powerhouses.” She recallsTisha Campbellpaying for her therapy sessions and looks back on the timeRegina Kingliterally saved her life from a riptide during a trip to Bermuda.
“I call them OGs who were not interested in [seeing] me failing in any part of my life,” Union remembers. “I’m very, very lucky, so now I’m trying to do that in front of and behind the camera and the business.”
Union has long been an advocate for underrepresented groups and at this year’sNAACP Awards, she and Wade presented a moving speech on transgender rights, a matter that hits close to home.
“If you are really in this and are fighting for equity and inclusion, you cannot afford to leave anyone out,” she says on the now-viral speech, which in part was dedicated to Wade’s 15-year-old daughter Zaya, whocame out as transgender in 2020.
As for championing hair representation in Hollywood, Union says she wants to “beat the drum as loud as I can” in the fight for fair treatment. “There should be no excuse why there aren’t people of color and people who specialize in all different kinds of hair textures.”
“The fight continues, but there have been a lot of strides made and there’s a lot more strides that can be made,” she adds.
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While she’s one of the many faces behind the initiative, Union is still discovering what being a mentor means to her. Though, there is one quality she finds most admirable: Honesty.
“If you don’t talk about the very real challenges that it is to be a Black woman entrepreneur in a very competitive space, you’re doing your mentees a disservice,” she says. “You have to tell the whole truth — where you struggled, where you fell, where you completely just didn’t get it right, and how you course corrected it.”
“We lean into innovation heavily so we have new products dropping throughout 2023, but majorly in 2024. We’re really, really excited about that,” Union reveals.
source: people.com
