There is no escaping Facebook ’s advertising reach . The societal electronic connection has announced that it will now be foisting ads on to every single mortal who practice third - company sites that are signed up to its publicizing outline , disregardless of whether the user has a Facebook account or not .
Now , though , reports the Wall Street Journal , it will use the same techniques — largely secure - in and cookies , but also Like buttons too — for track what everyone does when visiting those web pages . Andrew Bosworth , frailty United States President of Facebook ’s ads and business political program , explained to the Journal :
“ Our clitoris and plugins send over basic information about drug user ’ browse academic session . For non - Facebook members , previously we did n’t use it . Now we ’ll use it to better sympathize how to place those hoi polloi . ”
It ’s not a young model , and it ’s one you ’re used to already . Say you ’ve spent 20 minutes shop for a Modern pair of sneakers : Facebook have intercourse you ’re interested in sneakers , so plasters ad for them all over the cookery site that you ’re using to front up a dinner party recipe .
So it ’s not innovation — but Facebook has a huge dataset of intimate personal details behind it that it can leverage to do all variety of cagy things . “ Because we have a core audience of over a billion hoi polloi … who we … interpret , ” explain Bosworth to the Journal , “ we have a greater opportunity than other company using the same case of mechanics . ”
In other Holy Writ , Facebook plans to square up more firmly than ever against Google in the world of online advertising . And now , there ’s no way to debar the reach of Zuck ’s promotion .
[ Wall Street Journal ]
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