Esports
News
Twitch may not seem like a natural choice compared to a traditional marketing or PR agency for this role. But Complexity seems confident in their choice. The company explained that both Twitch and Complexity will work together to “empower brands to reach fans of Complexity content, events, and affiliated streamers.”
As one of the largest streaming platforms in the world, Twitch has hundreds of deals with brands. A quick glance at the Prime Gaming Loot tab at the top of Twitch shows the dozens games that Twitch partners with. But perhaps more lucrative is the direct partnerships Twitch has with its content creators. This would allow Complexity to instantly tap into the massive audience of Twitch’s streamers.
Related articles
What this means for Complexity
With the agreement,Complexity is more tied to Twitchthan ever before. Having previously partnered with Twitch to make them theexclusive streaming platform for the storied North American org, the new deal only brings them closer together. What’s more, Complexity already has some of streaming’s biggest names in their roster, withCloakzyand TimTheTatman.
