Prime Video fall to mediate - earth August 29 , witha three - episode dropushering inThe Lord of the Rings : The Rings of Powerseason two . Marketing for the new season toy uphow action - packedit would be , an important quality to highlight after charge aboutseason one‘s glacial pacing . It also stir up excitement by teasing the introduction of fan - favorite Tolkien characterTom Bombadil . But the first screening numbers are here , and they suggest maybe Amazon still has some piece of work to do .
Varietyreports that time of year two of the serial , which is set thousands of years before the more intimate outcome ofThe Lord of the Ringsbut features a few repetition character , “ has hit 40 million viewer globally in 11 days . ” This data derive from Amazon — but the trade remark that contextualizing these numbers is not as childlike as it seems , because “ Amazon has not defined how it quantifies its viewership ; for example , 40 million could simply be the act of people who watched any part of the uncommitted episode . ”
This is of import because one of the piece of viewership info that issue after season one was that while a mountain of sept started watchingRings of Power , far fewer actually watched through the time of year one finale , which also happened to be the episode in which the nominal gang werefinallybeing work . In April 2023 , the Hollywood Reporter note thata mere 37 pct ofRings of Powerviewers in the U.S.actually eat up watching all eight episodes . That ’s a pretty dismal completion charge per unit , specially for a show witha reportedly near half - billion - dollar budget.(In that same 2023 clause , THR wrotethatRings of Poweris “ believed to be the most expensive serial ever made . ” )
Elrond (Robert Aramayo) tells Galadriel (Morfydd Clark) he doesn’t like her taste in jewelry. Photo: Ben Rothstein/Prime Video
And while 40 million viewers in 11 days voice like a rich turnout , it ’s not quite as magical when you view that season one had 25 million viewersin a single daytime , when it premiered its first two episodesto decisive acclaimon September 1 , 2022 . Just for equivalence : another high - profile Prime Video series , video game adaptationFallout , debut earlier in 2024 witha binge drop(as defend toRings of Power’sweekly rollout ) , and scored65 million spheric looker in its first 16 day .
Still , Amazon remains affirmative about its time in Middle - earth ; it even seems some witness are playing catch - up with those time of year one episodes they might ’ve miss . A staff memo from Amazon Studios chief Jennifer Salke shared by Variety show in part : “ Through the second weekend of [ Rings of ability ] launching , according to our key measures , the serial is testify that we have another huge hit time of year on our hands as 40 million viewers have already see [ season two ] . We ’ve also observed that ten of gazillion of watcher have watch [ season one ] since early August . We ’ve see to it an impressive amount of ourRings of Powercustomers coming from exterior of the U.S. , which is a testament to the show ’s sonorousness with globose audiences and the noteworthy outgrowth of Prime Video customers worldwide . ”
New episodes ofRings of Powerseason two — which will again run for eight episode — arrive Thursdays on Prime Video .
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